brand: Open English
work performed: interaction design, team leadership, concept, art direction
Team lead, interaction designer, and visual designer for the Open English interactive lessons – a key component of the Open English language learning curriculum. An epic project containing more than 3,200 interactive pages, the lessons required close collaboration between creative, academic, product, and copy departments as well as satisfying stringent stakeholder requirements.
The challenge was to create an interactive lesson framework in which the academic team could easily create and manage live lesson content across hundreds of lessons, each comprising of 20 - 30 interactive slides. We accomplished this via an LCMS (Learning Content Management System) third party platform, and then identifying the various user scenarios and interaction requirements based on curriculum structure and goals as outlined by the academic team.
We created wireframes and interaction flows for many different options to present to stakeholders in order to identify what the various standard interactive slide types should be such as "title slide", "standard slide", "fill in the blank", "drag and drop", "foursquare", "multiple choice", "vocab hunt", "game show", "learning slide" etc. – each providing enough freedom and flexibility for the academic authors to create and maintain course content while still enforcing look-and-feel consistency across all lessons.
After several interactive and visual design iterations, we were able to settle on an experience that exceeded shareholder expectations. We also created a style guide for course builders to ensure brand guidelines were strictly adhered to.
The lessons have been a milestone in solidifying Open English as a leader in innovation and have been awarded the prestigious Eddy for online education.
