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C. Elliott Brown

xr design

  • 3D/XR Experiences
  • 2D Ui/Ux
  • 3D Modeling/Rendering
  • Architectural
  • About
  • Blog

Unicast Universe Ad Campaign

brand:  Unicast

 

work performed: concept, art direction, storyboarding, animation, ui programming

 

Unicast was interested in promoting the launch of their new "Universe" ad platform in a way that truly set them apart from their competition.  The solution is a play off the Universe brand with space-themed cg rendered video content. The content was then able to be re-purposed across ads for display on key marketing industry portals, a similarly-themed landing page on the Unicast website, and as branded sample content distributed with Unicast ad templates.

 

 

Barlow Respiratory Center Visualization

brand:   Barlow Respiratory Center

 

work performed: art direction, 3d modeling, animation, rendering

 

RBB architects required a ground breaking 3d visualization for design proposals to their client, Barlow Respiratory Center.  I set about creating a simulation that would clearly communicate their design plans to the client by recreating the campus and surrounding terrain and siting the new hospital building within.  Site contour maps were used to accurately model terrain and extensive photos and composite texturing give the model a very life-like feel.

 

 

Jaguar XF 3D Model

brand:  Jaguar

 

work performed: 3d modeling, rendering

 

A dynamic 3D model of the Jaguar XF which can have the 3D resolution reduced or increased on demand according to the model's use -- in print, broadcast, or in interactive apps. This allows one model to be created for use across many different channels - an enormous cost and efficiency boost to a campaign's budget.

 

 

Century City Hospital Visualization

brand:  Century City Hospital, Los Angeles

 

work performed: 3d modeling, animation, rendering

 

Century City Hospital in Los Angeles was interested in depicting future construction plans in an artistic and subtle way that would sell the project to their share holders. Lighting and correct mood were paramount. The final video was run in a loop on a projection screen during the shareholder meeting and easily won shareholder approval for the plans.

 

 

House Design

work performed: architecture design, 3d modeling, lighting, rendering

 

Design of a lake house in rural Pennsylvania.  

 

Amgen Headquarters Campus Visualization

brand:  Amgen

 

work performed: art direction, 3d modeling, animation

 

Commissioned by Amgen Pharmaceuticals to reproduce 68 acres of their Thousand Oaks, CA campus in a highly realistic 3d computer simulation. This called for visualizations of the new landscaping and buildings being constructed around the Center Drive portion of campus. The final movie features unbuilt buildings and landscaping in a computer model that is easily re-purposed for print, video, or interactive. 

 

 

Hennessey Artistry

brand:   Hennessey

 

work performed: art direction

 

When Hennessy held their spectacular star-studded Artistry event at Gotham Hall in New York, they approached us to create a very special visual effect.  Hennessy was looking for a creative way to advertise the three hennessy-based cocktails being served at the event.  It had to be eye catching and it had to fit in well with the future-chic aesthetic of the concert.  We therefore created this movie as a hologram to be projected behind the bar area using a holographic display technology called "Musion".  The visual illusion was so convincing that the 3d objects within the movie appeared to hover in mid air behind the bartenders. 

Lexus GS

brand:  Lexus

 

work performed: 3d modeling, texturing

 

A 3d model for the Lexus GS.   Lexus used the model on their website in an interactive 3d demo.  

LP2 Campaign

brand:    Open English      

 

work performed:  concept, design

 

Social media campaign to celebrate the launch of Open English's brand new LP2 learning platform.  OE required an eye-catching yet elegant campaign to announce the official launch of LP2 on social media.  The design invokes a contemporary elegance while still maintaining some of the playfulness the brand is known for in their marketing and advertising.

 

 

Unicast Universe Ad Campaign

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Barlow Respiratory Center Visualization

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Jaguar XF 3D Model

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Century City Hospital Visualization

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House Design

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Amgen Headquarters Campus Visualization

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Hennessey Artistry

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Lexus GS

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LP2 Campaign

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