brand:    MSN     

work performed:   art direction, interaction design, animation, ui programming

We built this revolutionary display ad format in conjunction with MSN as a reusable framework into which different creative assets can be inserted for customization across any ad.   The format was served to billions of visitors to the MSN USA website and features interaction, video play time, and click thru reporting for real time statistical feedback to  advertisers.

MSN developed the concept and design and we created the architecture and coding.   We used object oriented logic for the code structure which we planned for extensibility of more 3d objects  for use in the format in the future beyond 3d tiles.

The format was a success for MSN Advertising Solutions and has been used for brands such as Hyundai, Samsung, Warner Bros, BMW, Sony Pictures, and Disney.