brand: Lexus
work performed: art direction, 3d modeling, interaction design, animation
Interactive demo for the Lexus LS featuring a 3d model where users were able to interact with the exterior and interior as well as view various animations demonstrating key features. Lexus expressed immense satisfaction at the level of fidelity and responsiveness we were able to pack into a quick-loading, lightweight online experience for their users. Our work on products such as this regularly set the bar for online interactive experiences, far outpacing our competitors' capabilities.