brand:   Hennessey

work performed: art direction

When Hennessy held their spectacular star-studded Artistry event at Gotham Hall in New York, they approached us to create a very special visual effect.  Hennessy was looking for a creative way to advertise the three hennessy-based cocktails being served at the event.  It had to be eye catching and it had to fit in well with the future-chic aesthetic of the concert.  We therefore created this movie as a hologram to be projected behind the bar area using a holographic display technology called "Musion".  The visual illusion was so convincing that the 3d objects within the movie appeared to hover in mid air behind the bartenders.