brand:  Scion

work performed:  lead 3d modeler, animation, and interaction designer

As Scion continued to expand their presence in the interactive space, they sought new and novel ways to reach their enthusiast base. The "Build Your Scion" site allowed Scion to reach out to its community of enthusiasts in a fun and revolutionary way while also attracting new business. This revolutionary experience allowed users to configure their favorite Scion vehicle with add-ons and accessories, add paint and decals, and see what the price will be. The application also put the users directly in touch with their nearest Scion dealer.